Microsoft Steps Up In Social Marketing Space with Yammer Acquisition

Microsoft is upping the ante considerably with its recent announcement regarding Yammer. For a price of $1.2 billion, Yammer has agreed to be purchased by Microsoft, according to sources. The synergy between the two products makes for an easy sell, since Yammer’s social collaboration software already links to Microsoft products like Outlook email and SharePoint collaboration, enhancing the traditionally dominant office productivity tools. Read the full story about Microsoft and Yammer.


Enterprise Social Media Tools

We’ve blogged in the past about the growing importance of Enterprise Social Media tools. Well, the market continues to grow and change, so we’ve put together a round up of some of the important enterprise social media players to help CIOs understand the dynamics of the market and how each of the vendors are attempting to distinguish themselves in a crowded space. The first segment of our overview of Enterprise Social Media players covers some of the fresh, new faces that have helped define the social media space. Future segments will cover a few more of the trailblazers in social media, followed by some of the enterprise software vendors’ entries in this exciting market.


HTML5 and Document Sharing

Recently, Crocodocs announced its new embeddable HTML5 document viewer and annotator, a self-proclaimed first of its kind. The news came with an announcement of a partnership with Yammer, one of the enterprise pure play social media platforms. The Crocodocs tools give Yammer a full-fledged document sharing and collaboration platform, enabling users to embed any type of document into the micro-blogging platform for viewing and collaboration. With HTML5, this also makes the embedded documents viewable on mobile platforms. The question is, what impact will it have on the grip that Microsoft and Adobe have on the document viewing and collaboration market?

Read our complete analysis of HTML5 and the collaboration market at IT Briefcase.