Recently, Crocodocs announced its new embeddable HTML5 document viewer and annotator, a self-proclaimed first of its kind. The news came with an announcement of a partnership with Yammer, one of the enterprise pure play social media platforms. The Crocodocs tools give Yammer a full-fledged document sharing and collaboration platform, enabling users to embed any type of document into the micro-blogging platform for viewing and collaboration. With HTML5, this also makes the embedded documents viewable on mobile platforms. The question is, what impact will it have on the grip that Microsoft and Adobe have on the document viewing and collaboration market?