Microsoft Steps Up In Social Marketing Space with Yammer Acquisition

Microsoft is upping the ante considerably with its recent announcement regarding Yammer. For a price of $1.2 billion, Yammer has agreed to be purchased by Microsoft, according to sources. The synergy between the two products makes for an easy sell, since Yammer’s social collaboration software already links to Microsoft products like Outlook email and SharePoint collaboration, enhancing the traditionally dominant office productivity tools. Read the full story about Microsoft and Yammer.