Having it Both Ways: Finding the Right BPM Tools for Workflow and Project-Based Processes

When it comes to business processes, change is what it’s all about. That holds true even when it comes to business process management. By now we’ve probably all learned that business process management (BPM) is a great approach for automating business processes. And over the past few years we’ve found that BPM solutions have proven they are good for automating well-defined workflows and enabling organizations to streamline a wide range of business processes.

To help organizations better define their processes and process management needs, this Upside Research white paper on BPM and workflow tools takes a closer look at the distinction between activity-based processes and traditional flow-based processes, and how organizations can optimize their processes in the most effective way.


Nimble BPM White Paper

What’s needed is an approach that takes BPM back to the basics and helps organizations achieve what the technology originally promised: increased business agility and increased efficiency. Focusing on the core competency of BPM and process automation enables businesses to do more with less, streamlining their key business processes and reducing costs. What’s needed is nimble BPM.

This Upside Research white paper on Nimble BPMexplores nimble BPM and takes a closer look at BP Logix Workflow Director as an option for streamlined workflow automation and process management.


Alternatives to White Papers

In addition to the white paper options listed here, there are a number of other options that can help software and service companies articulate their business and techincal value to prospective clients and customers, including:

– A “First Looks” report is usually a short paper that provides a first look or sneak peak at a new technology or product release. These reports can also include screen shots and examples of how the product is used. These reports are particularly good for helping customers to visualize and understand how new products or technologies can be used and why they’re relevant.

– Technical or business articles are written under the name of a company executive and provide perspective on a particular technology, application of a technology, value proposition or perspective on an industry or business trend. These pieces are helpful for establishing thought leadership and visibility.

– Case studies provide either brief or longer examples of how organizations are being successful with a company’s products. Case studies can call out key recommendations, important lessons learned and business benefits.

– Newsletters provide a way to build and extend customer relationships while providing value and education to prospects.

For information on how Upside Research can help your company create a winning white paper, contact us at info@upsideresearch.com


Top Seven White Paper Approaches

White papers provide a range of benefits—from articulating technology or business vision, to providing detailed examples of how a new technology or product can address a specific business problem, to establishing thought leadership. Custom white papers can be written to elicit a range of results. However, we’ve found through experience that most white papers fit into our Top Seven list of White Paper Approaches.

1. Thought Leadership. When it’s important to establish a thought leadership position, white papers are a particularly good approach. Thought leadership white papers can be used to establish credibility, to steer purchase decisions, and to set the agenda.

2. Business Benefits. Many white papers are aimed at business executives to help them understand why their organization needs a specific product or technology. Business benefit-oriented white papers help put technology into a business context.

3. Technical Education. White papers can provide an in-depth discussion of technical issues and help educate key technical decision-makers on new technologies or alternative solutions.

4. ROI Analysis. ROI-oriented white papers provide a framework for understanding the value and benefits that can be derived from a software investment.

5. Setting the Sales Context. White papers can also help set the sales context by providing prospects with an understanding of the financial and technical components of a solution. They can also be used to specify the decision criteria that organizations should use when selecting products. These papers provide a framework for a salesperson to walk through the sale.

6. Competitive Positioning Papers. Competitive positioning papers articulate how a product, company or service should be compared to alternatives.

7. Position Papers. Position papers articulate a company’s position on a technology or business matter, such as a technical standard.

For information on how Upside Research can help your company create a winning white paper, contact us at info@upsideresearch.com