In addition to the white paper options listed here, there are a number of other options that can help software and service companies articulate their business and techincal value to prospective clients and customers, including:
– A “First Looks” report is usually a short paper that provides a first look or sneak peak at a new technology or product release. These reports can also include screen shots and examples of how the product is used. These reports are particularly good for helping customers to visualize and understand how new products or technologies can be used and why they’re relevant.
– Technical or business articles are written under the name of a company executive and provide perspective on a particular technology, application of a technology, value proposition or perspective on an industry or business trend. These pieces are helpful for establishing thought leadership and visibility.
– Case studies provide either brief or longer examples of how organizations are being successful with a company’s products. Case studies can call out key recommendations, important lessons learned and business benefits.
– Newsletters provide a way to build and extend customer relationships while providing value and education to prospects.
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