Why Good Product Data Matters

Product data is more important now than ever before. Of course it’s always been important. It’s been the basis of all types of sales, inventory and manufacturing systems since the beginning of IT. But now, with the advent of SOA and a wide range of ever-broader business requirements, having the right product data in the right form at the right time is more important than ever before. In addition, it can’t be just any product data – it has to be consistent, reliable and accurate. For most organizations, that’s no easy task.
Let’s take a closer look at the issue of product data reliability and business needs.


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