E2E Bridge

July 5, 2007

COMPANY OVERVIEW
E2E is a relatively new entrant in the enterprise integration product space, but the company brings with it deep roots in enterprise model-driven integration. Founded more than 10 years ago as a systems integrator in Switzerland, the company quickly built its reputation as a provider of integration services for UBS. As the company continued to support critical enterprise integration projects, it decided in late 2005 to offer the product it had developed for its customer projects to the global market.

In January 2006, the company made the switch to a pure product company and since then has been building traction in the model-driven integration market worldwide. With more than 12 customers today, many of them multi-billion dollar enterprises, E2E is bringing its solution, the E2E Bridge, to the global market. The E2E Bridge is a UML-based enterprise service bus (ESB) that provides code-free, model-driven integration with a company’s existing back-end systems. The E2E Bridge supports service-oriented architectures (SOA) and is fairly lightweight because of its UML virtual machine, which does not require a Java application server.

COMPANY STRATEGY

• Educate the market about the success of bringing model-driven integration to enterprise-level SOA initiatives.

• Expand global presence beyond Europe and Asia into the North American market.

• Continue to provide customers with integration adaptors as they demand, beyond the more than forty that are available today

• Build out extensive partner network to sell through the channel predominantly, especially boutique system integrators.

UPSIDE ANALYSIS
E2E is adding new life to a saturated market – enterprise integration. The company has the background and credentials to stand up as an expert in the space, and Upside Research believes that the creative use of a UML virtual machine and XML-based technology for an enterprise service bus is unique and sets E2E apart from other solutions. The largest hurdle that the company faces from a technology perspective is convincing the existing integration teams, often full of expert developers, that it is possible to achieve enterprise integration without extensive coding, instead using a purely model-driven approach. If E2E can use its customer references to exhibit the success of this new approach to an ESB, then it stands to build its customer base.

From an execution standpoint, E2E needs to continue to build momentum in the North American market with some lighthouse customer wins and strong success stories. In addition, the company needs to continue to build out its channel with regional, vertically-focused ISVs and OEMs to expand its geographic reach and market share. Continuing to develop technology partnerships with other enterprise software vendors will also assist E2E in its efforts to build a presence in the North American market.

Download the full E2E Bridge Upside Research Product Brief.

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