Specialized enterprise social network technologies are also starting to be widely used on an enterprise scale, for enterprise needs. The challenge for companies is to find the tools that are best suited for particular functions and help propagate them in a manageable, sustainable way throughout a department or across an enterprise.
Beneath the surface of the hype surrounding social networking tools is the more interesting shift in how companies do business, and how the IT environment is shifting from on-premises deployments to cloud. At the same time, we’re seeing an increased interest in enterprise social media capabilities. For example, VMWare is adding a social networking darling to its web productivity lineup. Socialcast, the brainchild of Timothy Young, founder and CEO, is one of the leading social networking tools for enterprise businesses, with customers that range from Avaya, Nokia, and Philips Electronics.
For complete analysis of the impact of this acquisition, consult Upside Research’s IT Briefcase column on consolidation in the enterprise social media space.