Simplifying the Complex

These days, everywhere you look there’s more and more information bombarding us. Our email inboxes are flooding over, blogs, websites and RSS feeds provide a constant stream of updates, and new social networking sites such as even allow your friends and family to track every movement you make – from running out to Starbucks to kicking back and watching the latest thriller on DVD. No matter how you slice it, the general public is exposed to a whole lot more information today than they were ten or twenty years ago.
Of course, it’s the same for businesses – only it’s worse. As I’ve explored in previous columns, today’s businesses are consuming, generating and repurposing huge amounts of data these days. And it’s not just coming from traditional order entry-type applications or individual users. Today, organizations have to deal with a wide range of data sources that are constantly delivering new information. The range is almost endless-it could be financial market data, network events, application data, RFID or sensor events, Web/click events or just about anything else. The effect is the same-many organizations need a proactive way to analyze, process, and act upon this ever-expanding volume of information flowing through the company from a myriad of (potentially time-critical) sources.


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