India – Sophisticated and Savvy

India – Sophisticated and Savvy by David A. Kelly
November 2006 : Profit Magazine

India is handling red-hot growth with real business intelligence.

India was everywhere at the Davos World Economic Forum earlier this year, as Indian executives and government officials used the event to promote India’s position as the fastest-growing democratic economy in the world. Beyond its borders, the country is sometimes seen as an immense and exotic land. For many consumers, it’s also the voice on the other end of the phone when they call technical support for their computers, telephones, or television sets.

But call centers are far from the only area that Indian businesses are focused on. Businesspeople who are paying attention know that India’s best years are still ahead, and opportunities are there for the taking.


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