The team

David Kelly is the founder and President of Upside Research, Inc.

Over the years, David has been a vice president of strategic marketing for a dot.com-era VPN services company (OpenReach), a senior VP of analyst services for an industry analyst firm (Hurwitz Group), a developer (Intellution), a consultant (Custom Business Systems), a writer (from the New York Times and Boston Globe to Computerworld), and a sought-after speaker and industry spokesperson. In addition to translating the implications of technologies, new digital devices and enterprise software into practical recommendations for consumers, companies and technology vendors, David is an accomplished travel writer and author of children's books.

Heather Ashton is a senior analyst with Upside Research.

In addition to her extensive experience helping software and technology companies effectively position themselves in a changing marketplace, she's an incredible writer that can capture the essense of an idea and turn a vision into a direct, concise narrative. She has previously worked as a director of electronic business strategies (Hurwitz Group), and marketing manager (OpenReach). Heather brings her expertise in application development, B2B technologies, BPM, integration, and consumer technologies when working with companies to effectively position their products and services for maximum return on investment.