Vendor consulting

Upside Research offers technology vendors a variety of marketing and consulting services to assist vendors in positioning their products and services in the crowded market. Our clients range from large multi-national software enterprises looking for independent collateral about their products to smaller, independent software vendors looking to outsource marketing functions.

Our consulting engagements can range from individual custom white papers that are business- or technology-oriented to larger competitive analysis and ROI analysis projects. Upside Research uses its extensive industry experience to provide fast turn-around with deliverables that meet your needs today.

Sample Projects that Upside Research has completed include:


  • White Papers

  • Case Studies

  • ROI Spreadsheets

  • Product Data Sheets

  • Product Competitive Analysis

  • Business Plans

  • Sales and Channel Presentations

  • Market Analysis

  • Message development

  • Category and Industry Competitive Analysis

  • Product Introduction Plans

  • Product or Company Positioning

  • Speaking Engagements


To learn more about how Upside Research can help you maximize your marketing budget, contact us at info@upsideresearch.com.