Newsletter

No matter what sized company you are, there’s a good chance you have more than one business process that revolves around requests and approvals. While general business process management and workflow products can be used to automate such processes, a suitable and more tactical solution might be enterprise software specifically optimized for request/approval-types processes.

One such solution is Integrify (previously known as iApprove) from Integrify. Since its first release in 2002, the company has continued to enhance the Integrify enterprise request management system, including adding the ability to handle parallel processes and enhanced support for web services. The primary areas within an enterprise that Integrify is targeting include IT Services, corporate finance, sales and marketing, and HR Services. With more than 85 customers, including The Clearinghouse, Wyndham Vacations and StubHub, Integrify is being adopted at more strategic levels within the enterprise as organizations seek faster solutions to effectively managing their request-based processes. As a privately-funded company, Integrify has been profitable for the past three years, exhibiting its ability to grow organically. Offering a hosted solution in addition to its standard server-based product has enabled Integrify to scale customers relatively quickly.

Upside Uptake
Integrify is an appealing solution to request and approval-based process challenges. Its out-of-box functionality and templates make it an easy purchase for project managers or line of business manager that want to ensure their request-based processes are being tracked and managed most effectively. At the same time, the enterprise quality of the server enables it to be adopted by a CIO for multiple departments or an entire enterprise. Similarly, the Integrify OnDemand option is a refreshing option for project teams that want fast process management results without the overhead. The fact that hosted customers can easily move the solution in-house if they desire down the road makes the decision to try Integrify an easy one.

Upside Research believes that Integrify offers an intriguing alternative to existing infrastructure-oriented BPM platform-based solutions. Its ease of use and fast implementation time enable organizations to have new processes up and running within the first month, leading to faster return on investment, a key success indicator for enterprises today. As we have stated in the past, the mid-market is much easier to penetrate than some of the enterprise sales that many BPM players are courting today, and as a result Integrify has the potential to gain substantial traction in this burgeoning market. Integrify’s ability to remain afloat in a crowded market attests to the company’s solid grounding.